Yelp Rebranding
Brand Identity
2022
Yelp can deliver the joy of fun and energetic social relationship between people. Yelp is not just about searching for pleasant places or the best businesses but also about sharing enjoyment with your friends and family. Therefore, the brand’s new core values can recall the playful experience of users. Yelp can leverage the social media aspect of its platform to convey a more youthful and friendly identity that will connect to a discerning audience.
Logo Design
Yelp is about connecting people with various communication styles. Since every people has different voices, the brand will include dynamic and playful expression in its identity. The representation of connection between people can bring enjoyable direction to the brand.
Our new logo represents the interaction between people coming from a different direction with the swoosh lines. The curvature line in the letter “y” incorporates playful and energetic movement and a path towards finding enjoyable places.
Color Palette
Colors should express fun and playful mood in this brand. Orange and yellow colors put people in a good mood and energize users. Red orange color should be used on logo with the yellow background or images. The primary color palette embodies the theme of the brand, enjoyable connection between people.
